Privacy & Cookie Policy
Last Updated: 12 August 2025
Empowrd AI (“we,” “us,” or “our”) is committed to protecting and respecting your privacy in compliance with:
- UAE Federal Data Protection Law and related regulations
- UK General Data Protection Regulation (UK GDPR) & Data Protection Act 2018
- EU General Data Protection Regulation (EU GDPR) (where applicable)
- The EU Artificial Intelligence Act (AI Act) for AI-related processing
This Policy explains how we collect, use, store, and share your personal data when you visit our websites, use our services, or engage with our AI-driven tools.
1. Data Controller
This policy applies to:
Empowrd AI, Building A1, Dubai Digital Park, Dubai Silicon Oasis, Dubai, United Arab Emirates
Contact Email: hello@empowrd.ai
Where required by law, we have appointed representatives in the UK/EU to handle GDPR-related queries.
2. Information We Collect
2.1 Information You Provide to Us:
- Identity & Contact Data: Name, email address, phone number
- Business Information: Company name, job title
- Transaction Data: Payment details (if applicable)
- Communication Data: Personal information you share via forms, email, or other means
2.2 Information We Collect Automatically:
- Technical Data: IP address, browser type, operating system
- Usage Data: Pages visited, time spent on our website, referring sites
- Cookies & Tracking Technologies: See Section 8
2.3 Information from Third Parties:
- Social media platforms, analytics providers, and integrated service providers
3. How We Use Your Personal Data
| Purpose | Lawful Basis for Processing |
|---|---|
| Providing and improving our services | Performance of a contract |
| Responding to inquiries and customer support | Legitimate interest |
| Personalising user experience | Legitimate interest |
| Processing payments | Performance of a contract |
| Marketing communications | Consent |
| Complying with legal obligations | Legal obligation |
| Website analytics and security | Legitimate interest |
| AI-assisted insights & recommendations | Legitimate interest / Consent (where required) |
Where AI systems are used, we ensure transparency, human oversight, and bias mitigation in line with the EU AI Act.
4. AI & Automated Decision-Making
If AI is used to assist decision-making that may affect you:
- You will be informed when AI has been used
- A human will review significant decisions before they are final
- You may request an explanation of how the AI contributed to a decision
- You may contest the decision and request human review
We do not engage in fully automated decision-making that has legal or similarly significant effects without human involvement. See Empowrd AI Transparency Statement.
5. How We Share Your Data
We do not sell or rent personal data. We may share it with:
- Service Providers (hosting, analytics, CRM, marketing)
- Legal Authorities (as required by law or regulation)
- In connection with business restructuring (e.g., mergers or acquisitions)
6. International Data Transfers
Where data is transferred outside the UK, EU, or UAE, we use appropriate safeguards such as:
- Standard Contractual Clauses (SCCs)
- UK International Data Transfer Addendum (IDTA)
- Adequacy decisions
7. Data Retention
| Type of Data | Retention Period |
|---|---|
| Contact and inquiry data | 2 years from last interaction |
| Transactional and billing data | 6 years (tax/legal) |
| Marketing preferences | Until consent is withdrawn |
| Website analytics data | 12 months |
| AI system logs | 12 months (unless anonymised) |
8. Cookies & Tracking Technologies
We use cookies to enhance user experience.
Types of cookies:
- Essential: Core site functions (security, navigation)
- Analytical: Visitor behaviour, performance insights
- Functional: Remember settings & preferences
- Marketing: Ad targeting (with consent only)
You can manage cookies via your browser settings or our on-site consent banner.
9. Your Rights (UK & UAE GDPR)
You have the right to:
- Access your data
- Rectify inaccuracies
- Request deletion (“right to be forgotten”)
- Restrict processing
- Request data portability
- Object to processing
- Withdraw consent at any time
To exercise these rights, email hello@empowrd.ai
We may require identity verification before processing any requests.
10. Security Measures
We implement:
- Encryption in transit & at rest
- Role-based access controls
- Regular security audits
- AI-specific safeguards against data poisoning & adversarial attacks
- Incident response with 72-hour breach notification (where required)
11. Third-Party Links
Our site may link to other websites. We are not responsible for their privacy practices.
12. Complaints
- UK: Contact the Information Commissioner’s Office (ICO) – www.ico.org.uk / 0303 123 1113
- UAE: Contact the UAE Data Office or appropriate legal authority
- EU: Your local supervisory authority
13. Updates to This Policy
We may update this Privacy & Cookie Policy as necessary. The most recent version will always be published on our website. For further questions, please contact us at hello@empowrd.ai.